Center Parcs targets families in Christmas push
20 Dec 2007 | by Joe Thomas
movies The Golden Compass, Enchanted and Bee Movie from 21 December and will be aired on TV from Boxing ...
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Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium and Scandinavia, in addition to China, the Philippines and Canada. Aegis Carat network will continue to handle ...
Advertising that stays at the forefront of consumers' minds
20 Dec 2007
Repetitive television ads that are aired continuously simply become wallpaper, with people desensitising themselves from the content and thereby disconnecting from the brand and what it stands for. The human brain is programmed to detect, process, evaluate and emotionally tag new stimuli. For new stimuli ...
GCap links with iTunes for music sales on station sites
20 Dec 2007 | by Nikki Sandison
will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ...
First Choice focuses on families in 'Arms full' campaign
20 Dec 2007 | by Nikki Sandison
and seven times a week on holiday. The 60-second ad will air on Christmas Day. Ongoing full and 30-second executions will air on terrestrial and satellite channels until March. It will also feature in cinemas ...
Zuji appoints Parata as head of marketing
19 Dec 2007
SINGAPORE - Online travel portal Zuji has appointed Tai Parata (pictured) from Air New Zealand...s 15 years of experience in the online travel industry includes stints in Air New Zealand ...
Marketing League Table: Direct marketing leagues
19 Dec 2007
, Sea France, Radisson Edwardian. Multi-discipline. Member DMA, IPA, MCCA. www.soukcomms.com 21 ...
Adwatch of the Year: The work that worked 2007
19 Dec 2007
' recall, it decided to research commercials a few weeks after they first go on air. How it works ...
Marketing League Table: PR leagues
19 Dec 2007
Computer Entertainment Europe, Gulf Air, APACS/Chip Pin. www.fourcommunications.com Euro RSCG ...
Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
they first go on air. How it works Xtreme Information draws up a list of all new commercials that broke ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
