to remove filtersMarketing's Adwatch of the Year 2007
18 Dec 2007 | by Gail Kemp
they first go on air. How it works Xtreme Information draws up a list of all new commercials that broke ...
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Aegis retains Pernod Ricard's $200m global media account
21 Dec 2007 | by Jacquie Bowser
Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium and Scandinavia, in addition to China, the Philippines and Canada. Aegis Carat network will continue to handle ...
Vox Pops: ads the public remembers
18 Dec 2007 | by Bill Britt
Cadbury s Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track In the air tonight , has done well in the Vox Pops research. Click here to watch a short video on which adverts have stuck in people s memories from the last year. Click here to see Marketing s Adwatch ...
AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
recall, it decided to research commercials a few weeks after they first go on air. How it works ...
Top 10 ads with the highest recall in a single week in 2007
18 Dec 2007 | by Bill Britt
they first go on air. How it works Xtreme Information draws up a list of all new commercials that broke in a ...
Which adverts do the public remember from 2007?
17 Dec 2007 | by Vox pop
'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips
Campaign Annual 2007: Campaign of the Year - Cadbury's Dairy Milk
14 Dec 2007
on year during the period "gorilla" was on air, and the ad has already received the highest recognition ... ". October: Phil Collins' 1981 hit In The Air Tonight goes back into the Top 20. Cadbury records a 9 per cent ...
Cadbury "gorilla" wins Campaign of the Year
13 Dec 2007 | by Staff
. Weekly sales were up 9 per cent year on year during the period gorilla was on air, and the ad has ...
News brief: McDonald's posts sales rise in Europe
12 Dec 2007
McDonald's posted a 10.8% sales rise in Europe last month, bolstered by the UK, Germany and France
Red Bull to increase sport events focus
12 Dec 2007 | by Jemima Bokaie
The energy-drink brand is reviving Flugtag, an event in which competitors take to the air in homemade flying machines. The event, which last ran in 2003, will take place in the summer and be televised ... will be unique to the brand. It is also focusing on signing up domestic sponsors for the Red Bull Air Race ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
