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Air ambulance uses mobile to attract donations

LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations....the cost of the text message. Andrew Cameron, chief executive of London's Air Ambulance said: "Although ... to London's Air Ambulance". Messages are charged at 1.50 per text, of which 90p goes to the London's Air Ambulance, with the remainder going to the mobile network the message was sent from. London's Air Ambulance ...

Won Report ranks Proximity network top for DM

= Ogilvy Frankfurt 64 9= BMF Sydney 64 11. Lowe + Rivet, Australia 60 12. Proximity BBDO France 56 13 ... 268 9. France 227 10. USA 195 11. Malaysia 160 12. Netherlands 135 13. Sweden 131 14. Norway 130 ...

Golley Slater to launch emergency gas ad on Christmas day

-format outdoor sites in North London. The TV ads, focusing on various giant noses sniffing the air, will launch ...

Groupe Danone appoints Y&R Brands France as CRM partner

Brands France as its partner in creating customer relationship management programmes, following a lengthy...by Young and Rubicam Brands France's data and digital arm Wunderman, KBM and its specialist agencies. Up ... Brands. YRB France will take share responsibility with Groupe Danone for finding creative marketing ... appointment covers Groupe Danone's key market of France but is expected to roll out to other countries later ...

Annual: Top 10 DM Campaigns

this year had ABC News air a two-minute editorial dedicated to it? To promote that Lotus represents ...

Sony appoints SmartFocus to improve CRM capability

software will be introduced across Sony in the UK, France, The Netherlands, Poland and Italy, and 36 ...

Digital & Direct: Swarovski in global activity

The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...

MPS wins Royal Mail approval with biodegradable envelope

." The Envirlope has also been approved by postal authorities in America and France. ...

Geronimo launches Ambi Pur Puresse integrated drive

-reduced air freshener, based on the tagline "Let us take care of your air"....at Ambi Pur, said: "The 'let us take care of your air' campaign Geronimo has developed will really resonate with our target audience of discerning mums, who are looking for an air care solution that is more ...

Digital & Direct brief: Puresse campaign launch

Ambi Pur is launching a campaign for Puresse, an allergen-reduced air freshener. The work

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.