to remove filtersITV2 at ten years old
09 Dec 2008 | by Andy Fry
, a bigger factor was the growth of free-to-air platform Free-view. When Freeview gained moment ...
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Channel 4 attacks BBC's plan to share iPlayer
11 Dec 2008 | by Fiona Ramsay
by launch. This would mean a new generation of subscription-free devices, carrying free to air channels ... . Michael Grade, executive chairman, ITV, said the move would future-proof our free-to-air platforms ...
Raymond Snoddy on Media: C4 ad trial is bang on target
09 Dec 2008 | by Raymond Snoddy
. The rebrand will be promoted with a high-profile on-air campaign across ITV's channels, which launches on 19 ...
Media brief: ITV rebrands Catch Up service
09 Dec 2008
an on-air campaign using a fresh logo from 19 December.
LG sponsors London's New Year's fireworks
05 Dec 2008 | by Miranda Fitzgerald
LONDON - LG Electronics is sponsoring London's 2008 New Year's Eve fireworks display to be aired
Banking buddies? The limits of how far brands can tap into social networking
02 Dec 2008 | by Fiona Ramsay
by their choice of air freshener or toilet paper.' First Direct has launched an online social network called ...
Football shirt sponsorship market suffers drop
26 Nov 2008 | by Ed Kemp
The total value of shirt sponsorship across Europe's top leagues had steadily risen from EUR 209.2 in 1999/2000 to EUR 405.3m last season. However, according the new report the total value of the shirt deals across Europe's top six leagues - England, Germany, France, Italy, France, Spain ...
BHF to embark on first child-focused campaign
25 Nov 2008 | by Alison Donnelly
ads will air for five days before the roll-out of 60-second spots, which will seek to drive viewers ...
Digital & Direct: Swarovski in global activity
25 Nov 2008
The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...
Raymond Snoddy on Media: Disrupting the news
24 Nov 2008 | by Raymond Snoddy
positive image for Muslims in America'. In 2005 he launched www.Hollywood.TV, airing 'compelling, raw ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
