Heinz happily spreads its word
30 Sep 2008 | by Sundip Chahal
for Heinz rising across the board in the week following the airing. Although the brand's index rating ...
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Opinion: Your data needs YOU
30 Sep 2008 | by Frances Wallinger
marketing strategies, the issue of 'dirty data' has grown at a similar pace, writes Frances Wallinger....term -- especially once the economic outlook begins to improve. Frances Wallinger is managing ...
Taylors to sponsor Classic FM Weekend Breakfast Show
29 Sep 2008 | by Ben Bold
The multi-platform deal will see the Taylors of Harrogate brand promoted on air, online and via sampling activity in Classic FM magazine. The deal was handled by GCap Media SPI account manager James Attwater, and PHD North account directors Emma Lucas and Lorraine Jones. The Weekend Breakfast Show ...
Macmillan to launch cross-media campaign
29 Sep 2008 | by Dan Leahul
mail and direct response TV ads. All will focus on the real-life story of Suzie France, who talks about ...
Krypton Factor joins the trend of TV revivals
29 Sep 2008 | by Alison Donnelly
auditions around the UK to find contestants for The Krypton Factor , which will go on air next year ...
Freesat set-top box sales reach 100,000
29 Sep 2008 | by Maisie McCabe
LONDON - Freesat, the free-to-air digital satellite TV service from the BBC and ITV, has sold 100
Virgin Radio silenced in UK as Absolute Radio debuts
29 Sep 2008 | by Arif Durrani
(channel 0107 National/0202 London) and the free-to-air service Freesat (channel 724). Its new Indian ... in France and Italy. ...
Agatha Christie's Poirot beats Tess with 5.1m viewers
29 Sep 2008 | by Nikki Sandison
traffic jams, drew 3m viewers to BBC Two and an 11.9% share of the 9pm-10pm audience. Five's airing ...
Karmarama scoops Lastminute.com's £13m ad account
29 Sep 2008 | by Nikki Sandison
's summer campaign for the travel site featured lilos and beach balls flying through the air ...
Conde Nast unveils GQ India
29 Sep 2008 | by Staff
outdoors and television, where we will air a fun, engaging French commercial that we have adapted for India ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
