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Hovis tops ITV's Ad Of The Decade with 'Go On Lad'

The ITV programme, which aired last night, ran as a countdown of the 20 best ads over the past decade. The winning ad, Hovis Go On Lad' first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds. The top 20 ads were compiled by a poll from the ITV Viewers ...

Domino's Pizza sponsors new ITV show

Out', due to air in early 2010.

Channel 4 and TalkTalk join Project Canvas

the future of free-to-air broadcasting, as well as create an opportunity for a wide range of public services ...

Procter & Gamble buys Ambi Pur from Sara Lee

CINCINNATI - Procter & Gamble has agreed to buy global air-care brand Ambi Pur for $470m from Sara...in home care and specifically air care by extending our reach to serve more consumers in more parts ... and new technologies to our current Air Care portfolio, including car air fresheners, battery-powered air fresheners, toilet rim blocks and various non-energized air fresheners," added David Taylor. We see many ...

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

yard, which was the target of German bombing during World War II. The cafe was destroyed in an air raid ...

Amanda Andrews on Media: Will global X Factor pay?

. The idea is to air two shows a week, which 40m fans could watch online on a pay-per-view basis ...

Brand Health Check: Katie Price

of I'm a Celebrity and announce on air that she was splitting with her new beau, cagefighter Alex Reid ...

Nestle Marathon water switch signals intent

White. 'The brand is about people on-the-go. It partners with the Tour de France and, if we choose ...

Strongbow Gold in global roll-out

, to target the overseas market. It was initially launched only in France, Germany and Spain. The brewer ...

Airlines realise value of loyalty

have cut back on air travel to cope with the economic downturn. Airline marketers have come to realise ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.