to remove filtersThe week in marketing
08 Dec 2009
-themed outdoor campaign to run at Heathrow Terminal 5 and other UK air terminals. The ad, by Bartle Bogle Hegarty ...
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Start, a EUR7.5m EU-funded initiative, hires Identica
08 Dec 2009
consumers about transport in Portugal, France, Spain and the UK.
Direct choice: VW Golf
02 Dec 2009 | by Robert Goldsmith, Managing partner, Spinnaker
Clearly the metrics of ROI from such a big-ticket item as a car make the whole thing a bit easier, but how much more might be achieved if other sectors gave the brand a proper airing through DM rather than just focusing on the short-term deal? With its charming visual style and high-quality print values ...
The week in marketing
02 Dec 2009
Paddy Power has launched an ad campaign welcoming visitors to Ireland, with the exception of people named Thierry. The bookmaker has taken over the baggage hall in the arrivals area at Dublin Airport for the activity, which takes a shot at France striker Thierry Henry whose handball kept ...
The Week in Marketing
17 Nov 2009
Toys 'R' Us is to return to TV with its 'Magical place' ad. The spot, which first aired in the UK in 1989, will run from today (Wednesday) as the retailer celebrates its 25th Christmas in the UK. Toys 'R' Us, which operates 75 stores across the UK, claims it was prompted by customer feedback to revive ...
BBC iPlayer Freesat beta service
10 Nov 2009
BBC iPlayer is to launch a beta service on Freesat. Testing on the free-to-air digital satellite TV
Cote d'Or to gain RA mark
10 Nov 2009
The range is already available in France and Belgium, where Cote d'Or dark chocolate now contains at least 30% cocoa from certified farms. The certified variant will be rolled out in the UK, Germany, Spain, Hungary, Poland, Portugal, the Netherlands, Canada and the US over the next few months. All ...
The week in marketing
10 Nov 2009
three episodes of Coronation Street to air exclusively online, with ads shown around the content ...
Promotion: Design Case Studies - Landor Associates - Today, even the biggest brands can be personal
10 Nov 2009
British Gas, Gulf Air and KLM. To find out more, visit landor.com CASE STUDY - SYMBIAN Symbian ...
ITV to renew ad-funded programming deal
03 Nov 2009
of The Krypton Factor, which will be aired early next year. It is ITV's biggest ad-funded programming deal
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
