to remove filtersMyleene Klass to front Mothercare campaign on Cartoonito
13 Oct 2009 | by Maisie McCabe
Favourite Things" from The Sound of Music. Along with on-air ads of the recording, 500,000 copies of a DVD ...
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Telegraph to launch first international TV ad campaign
13 Nov 2009 | by Arif Durrani
Normal 0 0 1 237 1354 Haymarket Publishing 11 2 1662 11.516 0 0 0 The 30-second ad has been made in-house and will air from 23 November on Sky News. It will attempt to showcase the breadth of content The Telegraph provides to an international audience ...
UKTV's multiple approach pays dividends
06 May 2009 | by Hannah Wren
Blighty and Eden on-air and via a small poster campaign, the brands were launched in shop windows ...
Persil not looking so white hot
21 Apr 2009 | by Richard Wood
ran an ad aimed at adapting past beliefs; and Heinz, which aired a montage of past ads for its brand ... and conveys the message that Persil is still true to itself 100 years on. The campaign first aired on 4 April ... respondents and total respondents. After the ad first aired, positive buzz increased for female and total ...
Media Mix - Why we watch TV
21 Apr 2009 | by Staff
As Britain's key free-to-air broadcasters - ITV, Channel 4 and Five - lurch from mild woe to terminal decline, depending on who you listen to, you would think we'd all hit the off button for good. But average weekly viewing is at an all-time high - 26hrs and 18mins in 2008, according to Thinkbox ...
Paddy Power gamble pays off
14 Apr 2009 | by Richard Wood
, with the buzz score sitting between -1 and +1. When the Paddy Power ad first aired, the buzz rating ...
UK ad spend to return to growth in 2010
09 Apr 2009 | by Staff
This is worse than countries such as Germany and France, where it is forecast to fall 0.9% and 4.7% respectively, year on year. GroupM's outlook is gloomier than Carat's, which was issued in late March. Carat ... spend to return to growth in 2010, with a 2% increase - far ahead of its peers. France is forecast ...
NS&I defies the recession
07 Apr 2009 | by Richard Wood
. The latest advertising campaign for the company, which first aired on 17 March, features celebrity ... the launch of the new campaign. On 16 March, the day before the ad first aired, buzz, value for money ...
Ford is back in the driving seat
01 Apr 2009 | by Richard Wood
to the Ford Focus ads, which first aired on 5 March, combines both approaches. The ad features parts ... . Notably, since the ad first aired, buzz for the brand has increased from -3 on 5 March to peak at +1 by 11 ...
Volvo makes waves at the cinema
01 Apr 2009 | by Luke Tipping
waving their arms in the air to guide the car around an adventurous terrain, collecting items and points ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
