Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
have cut back on air travel to cope with the economic downturn. Airline marketers have come to realise ...
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Strongbow Gold in global roll-out
08 Dec 2009 | by Joe Thomas
, to target the overseas market. It was initially launched only in France, Germany and Spain. The brewer ...
Start, a EUR7.5m EU-funded initiative, hires Identica
08 Dec 2009
consumers about transport in Portugal, France, Spain and the UK.
The week in marketing
08 Dec 2009
-themed outdoor campaign to run at Heathrow Terminal 5 and other UK air terminals. The ad, by Bartle Bogle Hegarty ...
Eyres joins German sales team at Pluck
07 Dec 2009 | by Jacquie Bowser
senior sales employees for Germany and France will push us a step closer to realising that goal. "Customer demand in France and Germany, including that from existing clients such as the AutoScout 24 Group ...
Bad week for: John Holden, Institute for Occupational Safety & Health
04 Dec 2009 | by Andrew Ceasar-Gordon
-family:"Times New Roman","serif";} But it is not enough for a spokesperson to go on air ...
BBC continues global roll-out of Lonely Planet Magazine
04 Dec 2009 | by Arif Durrani
The initial launch of the magazine in the UK in November 2008 attracted criticism from rival publishers who claimed the corporation was breaking its own fair trading rules. The publisher proceeded to launch the title in Brazil in June and has today unveiled plans to launch with partners in France (with ...
Starbucks to run world's biggest Facebook ad campaign to date
04 Dec 2009 | by Jennifer Whitehead
, UK, Canada, Turkey, France, Spain, Germany, Switzerland, Austria, Ireland, Brazil, Korea, Thailand ...
ABTA hires Siren PR and Digital Drums for 60th anniversary comms blitz
04 Dec 2009 | by Kate Magee
of European package travel legislation and hikes in air passenger duty. Siren PR will handle the majority ...
Ricky Gervais's new US animated series to be shown on Channel 4
04 Dec 2009 | by Staff
'The Ricky Gervais Show' is due to start airing in the US on HBO on 19 February. Channel 4 is expected to broadcast it in March. It is an animated version of Gervais's extraordinarily popular podcast, made with 'The Office' collaborator Stephen Merchant, and Karl Pilkington. The podcast has been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
