Web Barons: Wedding TV
30 Sep 2009 | by Laura Davies
weddings, makeovers, expert advice and travel ideas. Vinnie Jones Me and Mrs Jones is also airing soon ...
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ESPN teams up with NBA to air live basketball
30 Sep 2009 | by Arif Durrani
ESPN, which was awarded the exclusive rights to 46 live Barclays Premier League matches for the 2009-10 season after the collapse of Setanta this summer, will also air the show NBA Fastbreak , NBA ... definition. The ESPN-produced studio show, NBA Fastbreak, will air on ESPN and ESPN America. ...
Noel Gallagher 'goes Star Trek' for Adidas ad
30 Sep 2009
in London s West End last week and should air in the next month. It is believed the new ad was also shot ...
Twix creates teatime appeal
30 Sep 2009 | by Staff
aired on 14 September, the buzz, value and satisfaction scores for the chocolate bar brand were +3, +13 ...
BSkyB warned over scheduling of Nicorette ad
30 Sep 2009 | by Hadassah Nymark
it aired an ad with an ex-kids restriction during an episode of The Simpsons.
Should sponsors be concerned by cheating in sport?
29 Sep 2009
, such as the Volvo Ocean Race and Red Bull Air Race. And as brands think twice about sport, the alluring ... France. Now, it's F1 and rugby. But whether their sponsorship is high- or low-risk, if brands have been ...
How marketers can manage their relationships with ad networks
29 Sep 2009 | by Victoria Furness
to be able to do this for every campaign. It's a lot more "finger in the air" without it,' warns Mark ... the UK's capital, Visit London used a video campaign to reach users in its key European markets: France ...
Marketing magazine commits to reducing its carbon footprint
29 Sep 2009 | by Gemma Charles
think about transport, especially air miles, when they worry about the impact of a product ... of editorial and support staff; the lights, computer systems, heating and air conditioning of the building ...
Hike in UK digital ad spend lags behind rivals
29 Sep 2009 | by Media Week
for 17% of all ad spend in the US, 12% in France and 19.1% in Australia. ...
Hike in UK digital ad spend lags behind rivals
29 Sep 2009 | by Staff
for 17% of all ad spend in the US, 12% in France and 19.1% in Australia. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
