20 Dec 2010
| by Arif Durrani
effect today, protect listeners by making sure that any commercial arrangements that result in on-air ...
20 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Simon Cowell's American version of the show, due to air on Fox in the autumn, has signed a sponsorship deal with PepsiCo, today's Financial Times is reporting .
PepsiCo is yet to make an official announcement, and a figure for the contract has not been confirmed but it is expected to be around 6m ...
17 Dec 2010
| by Sarah Shearman
The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days.
The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel.
The campaign, which has been ...
15 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Coca-Cola already sponsors 'American Idol', which returns to Fox in the spring.
The 'American Idol' finale this year was watched by 23 million viewers across the US.
Fox is replacing 'American Idol' with America's version of 'The X Factor', which will air in the autumn and is expected to have ...
10 Dec 2010
| by Sara Kimberley
's offering is more relevant than ever. The judges clearly agreed with him.
Focus On - Air Wick ...
10 Dec 2010
| by John Reynolds
World Cup. It aired in more than 60 markets.
Also on a football note, the agency developed ...
10 Dec 2010
| by Staff
of punctuality" came about after newspaper reports claiming easyJet was less punctual than Air Zimbabwe. While ...
08 Dec 2010
| by Rachel Barnes
worked with ad agency Bartle Bogle Hegarty to launch the eBay Fashion Outlet in the UK, France ...
03 Dec 2010
| by Daniel Farey-Jones and Rich Sutcliffe
you re likely to hear that often in Qatar, but when the air-con bill comes through, you might hear a ...
02 Dec 2010
| by Katherine Levy
, France, the Netherlands, Spain, Italy and the Nordic region.
Ritch Sibthorpe, the director of digital ...