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L'Oréal Luxury launches major foray into online display with YouTube

The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days. The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel. The campaign, which has been ...

Top 10 marketing moments of 2010

. Having taken the characters off-air in 2001, Tetley subse quently received more than 10,000 requests ...

Tourism Ireland in social media push

of Ireland, which will include either taking part in a sheepdog trail or taking a hot-air balloon ride ...

Jeremy Hunt's full speech on 'Britain's Superfast Broadband Future'

broadband has led to the School of the Air a distance learning initiative which brings together students ...

Durex ad offers Play-ful reason to stay indoors

as they use the product. The TV spots will air on Channel 4, E4 and Living tomorrow, followed by ITV2 ...

Embrace Life ad scoops YouTube advertising award

originally aired on TV. Bruce Daisley, YouTube s sales leader, said: "In creating this award, we wanted ...

Brands line up for Apple's iAd launch

It was previously thought the launch would be this month, but Apple has now said the first ads on the network will be served in the UK and France this December, with ads in Germany to follow in January. Nespresso, Perrier, Citi, Evian, LG Display, AB InBev, Unilever, Turkish Airlines and Absolute Radio ...

Glam Media announces global online sales force

new ones where required. The company currently has international offices in the UK, France, German ...

Kiss 100 to kick off Christmas listener campaign

Bauer station Kiss 100 is to launch what it calls its "biggest on-air campaign of the year...Friday up until Christmas Eve, names will be called out on air and listeners will have 20 minutes to call ...

Kellogg appoints Glue Isobar to pan-Euro digital

markets such as the UK, France and Spain. The cereal company will now use Glue to handle all upcoming ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.