Simon Cowell's American version of the show, due to air on Fox in the autumn, has signed a sponsorship deal with PepsiCo, today's Financial Times is reporting . PepsiCo is yet to make an official announcement, and a figure for the contract has not been confirmed but it is expected to be around 6m ...
The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days. The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel. The campaign, which has been ...
Coca-Cola already sponsors 'American Idol', which returns to Fox in the spring. The 'American Idol' finale this year was watched by 23 million viewers across the US. Fox is replacing 'American Idol' with America's version of 'The X Factor', which will air in the autumn and is expected to have ...
. Having taken the characters off-air in 2001, Tetley subse quently received more than 10,000 requests ...
's offering is more relevant than ever. The judges clearly agreed with him. Focus On - Air Wick ...
World Cup. It aired in more than 60 markets. Also on a football note, the agency developed ...
worked with ad agency Bartle Bogle Hegarty to launch the eBay Fashion Outlet in the UK, France ...
continue to invest in "significant consumer promotional spend". The company acquired Britvic France in a ...
Electronics firm LG is to air its first 3D cinema ads as part of a £6m integrated campaign...The campaign will also incorporate digital, experiential and social media activity to push its range of 3D TV sets. The cinema ads are the first to be made for the brand and will air from 10 December. The digital and cinema ads, directed by 'The IT Crowd' actor Richard Ayoade, were created by Mindshare ...
The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. The campaign will be based around the bank s slogan Keep reaching ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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