to remove filtersTop 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
. Having taken the characters off-air in 2001, Tetley subse quently received more than 10,000 requests ...
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L'Oréal Luxury launches major foray into online display with YouTube
17 Dec 2010 | by Sarah Shearman
The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days. The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel. The campaign, which has been ...
BBH Asia-Pacific launches global Vaseline campaign
01 Dec 2010 | by Angelia Seetoh
for each region, and will be aired in South Asia, Southeast Asia, Africa, Middle East and other global ...
Durex ad offers Play-ful reason to stay indoors
24 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
as they use the product. The TV spots will air on Channel 4, E4 and Living tomorrow, followed by ITV2 ...
Reckitt Benckiser fought recession with 8% lift in spend
18 Nov 2010 | by Ed Owen
work to develop Air Wick Freshmatic was a good example of the Reckitt machine at work: "This launched ... . "We wanted to be first to market, and it now drives 15% of global air freshening sales." Reckitt ...
Boots launches Christmas Strictly Come Dancing tie-in
04 Nov 2010 | by Ed Owen
, blusher, mascara and lip colours. A new series of 'Here come the girls' TV ads will also begin airing ... in France and Portugal last year, we recently launched the range in the Italian market in partnership ...
Brothers and Sisters scoops Impulse task
28 Oct 2010 | by Matt Williams
international campaigns, created by the brand's current global agency, Ponce Buenos Aires, for the UK market ...
L'Oréal reviews European digital media
14 Oct 2010 | by Katherine Levy
Agency sources said the company has invited agencies to pitch for the business, which is expected to cover key markets in Europe, including the UK. Samantha Daude, the director of new media and CRM worldwide at L Or al, is said to be leading the review from the company s HQ in France, with meetings ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
-digit increases in major regional markets including the UK (10.7%), Germany (9.6%), and France (11 ...
Kraft opens £9m gum facility
08 Oct 2010 | by John Reynolds
in the UK, and Hollywood, a leading brand in France. The gum market has been given a fillip by Cadbury ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
