to remove filtersBrylcreem embarks on Ashes marketing drive
09 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
to the time difference, the coverage will begin airing at midnight and run throughout the night. It will also ...
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LG readies £6m push for 3D TV line
01 Dec 2010 | by Ed Owen
Electronics firm LG is to air its first 3D cinema ads as part of a £6m integrated campaign...The campaign will also incorporate digital, experiential and social media activity to push its range of 3D TV sets. The cinema ads are the first to be made for the brand and will air from 10 December. The digital and cinema ads, directed by 'The IT Crowd' actor Richard Ayoade, were created by Mindshare ...
Helen Edwards on Branding: A blast from the past
03 Nov 2010 | by Helen Edwards
of all time. These are soft sessions with soft outputs, conducted in bland, air-conditioned rooms ...
Boots signs comedians in festive strategy shift
02 Nov 2010 | by Rachel Barnes
with man flu . The ads will be seeded on YouTube after airing on TV. Boots marketing director Elizabeth ...
Indesit calls pitch for £20m media
28 Oct 2010 | by Katherine Levy
The review will encompass five markets comprising the UK, Italy (where the company is headquartered), France, Russia and Turkey. The Aegis-owned Carat is the incumbent on the UK account, while Initiative is the incumbent on the business covering the states that make up the former USSR ...
Sony pushes VAT-cashback before Christmas
27 Oct 2010 | by Ben Bold
in Sony Centres will air from November and will focus on three products: 3DTV, Vaio and the Sony Nex ...
Coca-Cola launches integrated campaign for Powerade Zero
15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
handled by Vizeum. A 30-second teaser of the TV ad was aired last night (14 October), which ...
Kit Kat celebrates 75 years of taking a break
15 Oct 2010 | by Sarah Johnson
are some of the TV ads that have aired around the world: 'Squirrel', India ...
Helen Edwards on Branding: Xerox means business
13 Oct 2010 | by Helen Edwards
purer air of selling 'smart invisibles' such as advice and business services, with their healthier ...
Reinventing marketing: Nothing must detract from building trust in your brand
13 Oct 2010 | by Alan Mitchell
they are in the air brand managers breathe, growing naturally in their working environment. So they have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
