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RAF Tea for heroes in ad push

The Rare Tea Company is launching a viral ad campaign for its Royal Air Force tea range

Coke and Pepsi battle it out for X Factor US sponsorship

Coca-Cola already sponsors 'American Idol', which returns to Fox in the spring. The 'American Idol' finale this year was watched by 23 million viewers across the US. Fox is replacing 'American Idol' with America's version of 'The X Factor', which will air in the autumn and is expected to have ...

Top 10 marketing moments of 2010

. Having taken the characters off-air in 2001, Tetley subse quently received more than 10,000 requests ...

Britvic profits surge despite Irish crisis

continue to invest in "significant consumer promotional spend". The company acquired Britvic France in a ...

Del Campo Nazca triumphs at Argentine Creative Circle Awards

BUENOS AIRES - The Argentinean creative agency Del Campo Nazca Saatchi & Saatchi has won agency...Executive creative directors Maxi Itzkoff and Mariano Serkin collected the award last night in Buenos Aires. Del Campo Nazca Saatchi Saatchi has won new business this year in the form of Sony PlayStation and Coca-Cola. It picked up a Grand Prix in the outdoor category at the Cannes Lions ...

Lactalis makes bid for Yoplait

Lactalis, France's biggest cheesemaker, has made a bid for Yoplait, the French dairy company whose.... Lactalis is the maker of France's flagship camembert brand, President, and in 2009 registered overall sales ... roused to action when one of France's most-prized companies, Danone, was rumoured to be subject of a ...

Agencies line up for Martini ad task

A number of network agencies have been shortlisted to pitch for the business, with an appointment expected to be made early next year. The successful agency will be responsible for all of Martini s advertising across Europe, creating campaigns to run in key markets such as Italy, France and Spain ...

Opinion: Does Coca-Cola risk losing brand value by abandoning UK-specific TV ads?

't enter the public consciousness despite airing in Europe as well. The choice of musician was the real ...

Linda McCartney ends 15-year TV Gap

recipe will be taken up by the brand to become part of the Linda McCartney range. The TV ads will air ...

Alan Partridge makes digital debut with Foster's

Foster s is funding the series and airing it exclusively on the website, fosterfunny.co.uk, as part of a drive to align itself with comedy. The 11-minute episodes will be posted up on the website over the next few months from today. They will follow Partridge s exploits ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.