23 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
The Rare Tea Company is launching a viral ad campaign for its Royal Air Force tea range
15 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
Coca-Cola already sponsors 'American Idol', which returns to Fox in the spring.
The 'American Idol' finale this year was watched by 23 million viewers across the US.
Fox is replacing 'American Idol' with America's version of 'The X Factor', which will air in the autumn and is expected to have ...
13 Dec 2010
| by Nicola Clark
. Having taken the characters off-air in 2001, Tetley subse quently received more than 10,000 requests ...
02 Dec 2010
| by Loulla-Mae Eleftheriou-Smith
continue to invest in "significant consumer promotional spend".
The company acquired Britvic France in a ...
01 Dec 2010
| by Katherine Levy
BUENOS AIRES - The Argentinean creative agency Del Campo Nazca Saatchi & Saatchi has won agency...Executive creative directors Maxi Itzkoff and Mariano Serkin collected the award last night in Buenos Aires.
Del Campo Nazca Saatchi Saatchi has won new business this year in the form of Sony PlayStation and Coca-Cola.
It picked up a Grand Prix in the outdoor category at the Cannes Lions ...
18 Nov 2010
| by John Reynolds
Lactalis, France's biggest cheesemaker, has made a bid for Yoplait, the French dairy company whose....
Lactalis is the maker of France's flagship camembert brand, President, and in 2009 registered overall sales ...
roused to action when one of France's most-prized companies, Danone, was rumoured to be subject of a ...
18 Nov 2010
| by Matt Williams
A number of network agencies have been shortlisted to pitch for the business, with an appointment expected to be made early next year.
The successful agency will be responsible for all of Martini s advertising across Europe, creating campaigns to run in key markets such as Italy, France and Spain ...
10 Nov 2010
| by Staff
't enter the public consciousness despite airing in Europe as well. The choice of musician was the real ...
09 Nov 2010
| by Loulla-Mae Eleftheriou-Smith
recipe will be taken up by the brand to become part of the Linda McCartney range.
The TV ads will air ...
05 Nov 2010
| by Gemma Charles
Foster s is funding the series and airing it exclusively on the website, fosterfunny.co.uk, as part of a drive to align itself with comedy.
The 11-minute episodes will be posted up on the website over the next few months from today. They will follow Partridge s exploits ...