Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
series Fast Cars and Superstars: Gillette Young Guns Celebrity Race , airing this summer. Gillette paid ...
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'HGM' has critics questioning BET's vision
18 Jul 2007 | by Randi Schmelzer
of what gets on air, she says. And advertisers are getting the message: Both Home Depot and State Farm ... will not be airing any State Farm advertising during the program on BET. But at the annual Television Critics ... the image of African Americans, or something people feel is damaging? he asks. That remains up in the air ...
GM and VW heed outcry, pull suicide-themed ads
22 Feb 2007 | by Randi Schmelzer
approximately 30,000 lives annually. In GM s ad, which originally aired during the Super Bowl to mostly ... , as well, said Carney. The commercial has been revised for use on-air and the automaker s Web site. Steve ... airing - by groups including AFSP and the Suicide Prevention Action Network USA, to shelf the spot, VW ...
Localizing VNRs, approaching top-market radio, and more
15 May 2006 | by Lisa LaMotta
to ensure placement, says John Gordon of Gordon Productions. "Many TV stations are hesitant to air VNRs ... says. Ad buys Is there a way that I can guarantee that my (client's) message gets aired ... before air. Typical down times are late morning and early afternoon." Burnside advises to get ...
NHTSA educates drivers about the perils of 'buzzed' driving
28 Dec 2005 | by Karl Greenberg
were distributed earlier this month in time to begin airing this week as part of a holiday roadblock ...
UN asks NY to look for silver lining in event's disruption
12 Sep 2005 | by Mark Hand
, telephone kiosks, and area airports. Thirty-second television spots are airing on local networks and cable ...
Bank of America awards its $60m account to Omnicom
02 Sep 2005 | by Hamilton Nolan
was still up in the air because of how BoA's internal structure separates PR from other marketing services ...
Whirlpool takes on feel-good status with consumers
15 Aug 2005 | by John N. Frank
use of room air conditioners, even in homes with central air - that might interest journalists ...
Inside the Mix
11 Jul 2005 | by Eleanor Trickett
Outdoor Games, which have been held since 2001 and include dog events such as "big air" (doggy diving ...
Elliott brings zest to 'New York Times' ad coverage
28 Mar 2005 | by Hamilton Nolan
it to the air unless it was bought and paid for by a corporate sponsor. Today, he says, the fragmentation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
