19 Apr 2012
| by Chris Mundy
Clearcast helps get advertising on-air and keeps it there. MD Chris Mundy on how to make the most...Clearcast works with ad agencies to get ads to air and keep them there - by ensuring they comply ...
is Clearcast's mission?
We want to make it easier to get ads to air. It's a very clear and focused remit ...
broadcasters and share their interest in getting ads to air.
Campaign readers will know about Clearcast ...
18 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin.
The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour.
Air ...
18 Apr 2012
Louis Perrier bought the site of a spring in the Languedoc region of France where naturally carbonated ...
Gustave Leven, who modernised production and grew Perrier to be France's leading brand by using chic ...
spring in southern France and began to sell bottled water from his spa.
1903
Sir St John ...
17 Apr 2012
| by Matthew Chapman
Australia-based artists group Greatest Hits, comprising artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, created the scent in collaboration with fragrance company Air Aroma.
Greatest Hits ...
.
Professional perfume makers in France unboxed a new Apple MacBook Pro while making the fragrance in order ...
17 Apr 2012
| by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
17 Apr 2012
| by Chris Mundy
Clearcast helps get advertising on air and keep it there. MD Chris Mundy explains what it does...-tank for advertising.
- What is Clearcast's mission?
We want to make it easier to get ads to air. It's a clear ...
by the commercial broadcasters, and share their interest in getting ads to air. In 2011, 0.1% of the ads we saw were ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
as part of a tie-up with publisher HarperCollins.
The brand aired a TV ad to promote its grassroots ...
12 Apr 2012
| by Maisie McCabe
), Lukas Podolski (Germany), Giuseppe Rossi (Italy), Karim Benzema (France) and England's Daniel Sturridge ...
11 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
National, which will include its first-ever TV ad to air at Aintree....friend steps to mime the universal actions for going to the bar.
The ad will air on screens ...
11 Apr 2012
| by Matthew Chapman
The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing.
Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...