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Ryanair celebrates 50% lift and record group profits

21 May 2012 | by Loulla-Mae Eleftheriou-Smith

. UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ... to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...

Industry view: Is easyJet's marketing makeover working?

12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones

were declining, but the Arab Spring and rises in Air Passenger Duty (APD) have affected trips to high ...

Thomas Cook head knocks Government's 'stay at home' campaign

10 May 2012 | by Loulla-Mae Eleftheriou-Smith

, according to recent ABTA research. Criticising the Government's rises in Air Passenger Duty (APD), Ailles ...

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

KLM launched a campaign simultaneously with airline Air France, which is part of the same group ... The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...

Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway

04 May 2012 | by Maisie McCabe

On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday. From today (4 May) the competition will be promoted on-air across ...

Think BR: There's more to live-event sponsorship than music festivals

30 Apr 2012 | by Rory Sloan

to come. Canon, for example, has done some lovely work in recent years at the Royal International Air ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

viewing BA, Air France and KLM as the competition, the days of easyJet's ad clashes with Ryanair are over ... than Air Zimbabwe. According to Duffy, 'that was the one that hurt'. Indeed, the image used in Ryanair ...

Air New Zealand gives consumers cashback for social media plugs

18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin. The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour. Air ...

Thomas Cook to extend social media activity

04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Three separate ads for Thomas Cook's London 2012 hotel packages, a competition and the different booking channels will air this week. The campaign features Joey Ramone's track, 'Wonderful World'. Speaking to Marketing, Thomas Cook's UK Ireland marketing director Michael Johnson said the holiday ...

Air tax rise sparks further lobbying from airline heads

02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

An 8% increase in Air Passenger Duty (APD) came into effect yesterday (1 April), sparking further

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