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From 1930s 'Brand Man' to today: the evolution of the brand manager

in the air. 'Today's brand manager is more like a magazine editor, much more frequently creating and editing ...

The man who would be king

Groupe chief executive for the past 25 years and one of the most influential figures in France, the game could yet end with an unexpected twist. For anybody outside France, it's hard to understand what a ... in Morocco; Naouri in Algeria, then a French colony) and came to France as children. Both hail from bourgeois ...

Do agencies require a creative code?

week, the spot produced by WPP's Y R in Buenos Aires for the Argentine government and featuring ... and chief creative officer to think twice before airing a controversial ad and to ensure that they have ...

Billington Cartmell picked for 'integrated' Apprentice ad task

' for the show's advertising task, which will air tomorrow (16 May).

Claire Beale: Falklands farrago is a test bed for WPP's style

biggest, and perhaps most annoying, strengths as a leader. Yet the ad created by Y&R Buenos Aires, showing...for the film was driven by the Y R team in Buenos Aires, which then touted it around potential clients before ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...

Things we like

it airs, offering viewers the opportunity to win tickets to see the Ridley Scott film. We can't wait ...

Work Debrief - Aardman's magic ingredients make Levi's sauce sing

came through. The Sound The Reggae Reggae Sauce song was released as a single after its airing ...

D&AD celebrates its Golden Jubilee

for Film Advertising Title: The bear Client: Canal+ Agency: BETC Euro RSCG Country: France ... : A new Warrior Client: Greenpeace Agency: DDB Paris Country: France The campaign shows ...

Creating the magic of crowd-surfing footballers via VFX - Work debrief

Framestore pulled out all the stops to make sure the Pepsi football stars' mid-air kickabout looks...producer: France Monnet Production company: Rattling Stick Director: Steve Cope Producer: Kate Taylor ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.