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Coke Zero introduces 'taste the possibilities' pan-Euro push

The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March. Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

listeners register their names and, if read out on air, they can then ring in to win a prize. The number ... aired, there was an increase in visitors to the site of up to 50%, an 8% rise in sales and 0.73% upturn ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ... with everything from the on-air trails, to the Sport light-sabre covers." Follow Maisie McCabe on Twitter ...

Why we're loving ... Grant Orchard, senior animation director, Studio AKA

. I'm really inspired by ... fresh air and a good walk. All my best ideas come when I'm walking ...

My Desk: Steve Henry

But you'll see three computers on the floor. Bloody computers. I've got a big PC desktop downstairs in another room, then I bought a laptop (1), which was too big to carry around, then a notebook (2), which was too slow, then an iPad (3), which was a laugh for a while, and finally a Macbook Air (4 ...

Soft Bowl 2012

for America. The huge emotion this ad evoked came as a breath of fresh air, reminding me of what a great Super ...

Hearst-Rodale harnesses Apple Newsstand to sample print launch

, France, Spain and the Netherlands. ...

Rugby's first interactive app launched for RBS Six Nations

:30 France 30-12 Italy Stade de France Sat 4 Feb 17:00 Scotland 6-13 England ... 16:00 Italy v England Stadio Olimpico Sat 11 Feb 20:00 France v Ireland Stade de France Sun 12 Feb 15:00 Wales v Scotland Millennium Stadium ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ... such as the Barclays Cycle Hire scheme commonly referred to as 'Boris bikes' and the Emirates Air Line, a sponsored ...

Love is in the air at IPA

Stick on a Barry White track, slip into something comfortable and let adland smoothie Moray MacLennan make your Valentine's dreams come true.

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