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Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly pulled by broadcasters. Clearcast had originally cleared the ad for broadcast, but later changed its stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...

Eterna Cadencia 'The Book That Can't Wait' by DraftFCB Buenos Aires

09 May 2012

DraftFCB in Buenos Aires has created The Book That Can't Wait for the bookstore and publisher

Adidas 'Space Diver launch' by Creature London

27 Mar 2012

The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...

Paddy Power 'we hear you' by Crispin Porter & Bogusky

27 Feb 2012

One of the spots, "Ladies Day" , was banned from TV by Clearcast. However, the follow-up ad in the campaign, "chavs tranquiliser", which aired on YouTube, has attracted a more positive reaction from viewers. ...

Air New Zealand 'The Kiwi Sceptics' by Host

15 Feb 2012

Air New Zealand has launched its biggest Australian campaign in the past decade....The campaign, " Air New Zealand Presents: The Kiwi Sceptics " is an online reality show, created by Host and narrated by the comedian Rhys Darby. Each episode documents the airline's attempts to convert four Australian "Kiwi sceptics". ...

Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles

13 Feb 2012

The Recording Academy has unveiled its campaign for the 54th Annual Grammy Awards (which aired

Axe 'the cleaner' by Lowe/Ponce

07 Feb 2012

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Cadbury 'joyville' by Fallon

02 Feb 2012

Joyville is being positioned as a magical place where Dairy Milk is made.A TV spot, which airs from 3 February, promotes a new product, Cadbury Dairy Milk Bubbly. The ad is part of a 6 million campaign including TV, outdoor, PR, experiential and digital. As part of the campaign, Cadbury installed a ...

Heineken rolls out responsible drinking digital campaign

12 Dec 2011 | by Sarah Shearman

Heineken has created a video, 'Sunrise belongs to moderate drinkers', which it is airing on its YouTube Channel, Facebook page and brand website, and is also promoting it on social media. The video, created by Publicis International, features Heineken s "legendary hero" character at a party, taking ...

My YouTube ad of the week: Sushma Sagar, Banana Republic

01 Dec 2011

Sushma Sagar reviews Air New Zealand...behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ... suppose it makes perfect sense for Air New Zealand to have bovine main characters and it s quite cute ...

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