23 May 2012
| by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France.
Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
10 May 2012
| by Rachel Barnes
director, Belgium, Holland and France, P G (1979-1986)
- Category manager and marketing director, P G France (1986-1989)
- Vice-president and general manager, P G Iberia (1989-1995)
- Vice ...
04 May 2012
| by Loulla-Mae Eleftheriou-Smith
KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...
04 May 2012
| by Kim Benjamin
that 2012 will be the year of consolidation,' he says.
He adds: 'France and Germany are probably 12 ...
18 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin.
The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour.
Air ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
as part of a tie-up with publisher HarperCollins.
The brand aired a TV ad to promote its grassroots ...
10 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
announced a tie up with broadcaster Eurosport to produce and air a new show to document the CrossFit ...
08 Mar 2012
| by Sarah Shearman
in Geneva, six weeks into his tenure. In what is his first media interview, Bridge maintains an air ...
other Yahoo! properties, including Germany, France, Brazil, the US and Japan, during the year. Yahoo ...
29 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The tour operator has appointed Affilinet, the specialist performance marketing company, to consolidate its European partner marketing programme with a simple and cohesive strategy across the UK, France, Germany, the Netherlands, Austria and Switzerland.
Gary Bicker, UK country manager at Affilinet, told ...
28 Feb 2012
| by Sarah Shearman
before airing on TV.
It is understood that the appointed agency will be Durex s first retained ...