UK leads the way digitally, says Ofcom report
14 Dec 2011 | by Maisie McCabe
the other European countries surveyed. The other countries surveyed included France, Germany, Italy, US ...
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Campaign Viral Chart: Coke ad holds on to top spot
16 Dec 2011 | by Ben Hall
the most shared of 2011 list . David Attenborough's Wonderful World roundup, aired after the 'Frozen ...
Heineken rolls out responsible drinking digital campaign
12 Dec 2011 | by Sarah Shearman
Heineken has created a video, 'Sunrise belongs to moderate drinkers', which it is airing on its YouTube Channel, Facebook page and brand website, and is also promoting it on social media. The video, created by Publicis International, features Heineken s "legendary hero" character at a party, taking ...
Reed asks public to pick new TV ad
12 Dec 2011 | by Sara Kimberley
for the TV ad they want to be aired, out of a choice of six.
Staples readies pan-European social media push
12 Dec 2011 | by Matthew Chapman
, which include the UK, France, Italy, Germany and Spain. Staples will use social media to drive its ...
Trend Report: How do media owners monetise social media?
06 Dec 2011 | by Mike Fletcher
of commissioning innovative online content that complements the on-air offering for our audience. This partnership ... programme on ITV1. However, tweets sent every second the show is on air are driving the audience, increasing ... numbers of online, as well as on-air audiences. The first Welovelocal.com focuses on Birmingham ...
Air New Zealand challenges public to solve mascot murder
02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Air New Zealand has released an online Cluedo competition challenging people to solve the murder...Air New Zealand has partnered with Hasbro, the toys and games company, to create an online version ... . The game is centred on the murder of Air New Zealand's puppet mascot, Rico, at a party in his mansion ... , Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
on these skills,' he says. Saunders cites the example of Air New Zealand's 'grab a plane' online promotion ... do there. About 150,000 people entered. The campaign aimed to change perceptions of Air New ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 Dec 2011
Sushma Sagar reviews Air New Zealand...behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain. The central ... suppose it makes perfect sense for Air New Zealand to have bovine main characters and it s quite cute ...
Longchamp promotes latest collection with online drama
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
, luxury watch brand Cartier released a short film in collaboration with the French band Air, called ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
