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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

Danone ramps up marketing for Evian and Volvic brands

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new

Paddy Power ad banned for being offensive to transgender community

The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly pulled by broadcasters. Clearcast had originally cleared the ad for broadcast, but later changed its stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...

Think BR: Weird web culture is bigger than cheap LOLs

of Never Gonna Give You Up floated through the air as people gleefully took pictures with Success Kid ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Eterna Cadencia 'The Book That Can't Wait' by DraftFCB Buenos Aires

DraftFCB in Buenos Aires has created The Book That Can't Wait for the bookstore and publisher

KLM launches nine-month Facebook initiative

KLM launched a campaign simultaneously with airline Air France, which is part of the same group ... The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...

Air New Zealand gives consumers cashback for social media plugs

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin. The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour. Air ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.