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American Express backs C4 'Hidden Talent' documentary series

The Hidden Talent documentary series, which will air in the coming weeks, was co-created by Amex and production company Silver River. Hosted by Richard Bacon, it will explore the hidden talents of ordinary people, including language learning, opera singing and free diving. Viewers will also be able to take ...

Aviva signs radio deal to promote health insurance

The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ...

Facebook cost per click drops in UK

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per ... % between the third and fourth quarters, pushed up by a 100% increase in France. Actual figures for rates ...

Loyalty schemes to push mobile payments

, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...

PROMOTIONAL FEATURE: Being personal on a massive scale

have our British Airways co-brand cards for those who want to collect air miles with that airline. We ...

PROMOTIONAL FEATURE: Being personal on a massive scale

. In the travel space, for instance, we have our British Airways co-brand cards for those who want to collect air ...

American Express launches interactive campaign with Mark Ronson

will have their experiences turned into a short firm, to be aired on national TV. The overall winner ...

Public to choose winner of new YouTube Ad of the Year award

themselves will choose the outright winner. Any ad that has run on YouTube, or was aired on TV ...

What Next in Digital: Data is digital way forward

, and in the collection of essays themselves. The authors' views are also given an airing online, along with short ...

Aleksandr the meerkat to interview Piers Morgan

The meerkat puppet will interview Morgan, as well as a host of celebrities and well-known figures, on his own web show. Aleksandr has won a cult following of more than 500,000 fans since his first debut in the Comparethemarket.com ad, which aired in January where he was shown plugging his website comparethemeerkat ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.