Mattel responds to calls for bald Barbie
23 Jan 2012 | by Nicola Clark
She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...
Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
's Funny video only two days before it aired. Given's most surprising revelation was the length of time ...
Samsung offers domestic tips with online films
22 Sep 2010 | by Sarah Shearman
Four of the short films have been gathered at a dedicated website, SmartnSimple.tv . The films will also be aired on Dailymotion.com and promoted through Facebook and Twitter. As part of the campaign, individuals can enter a competition to win the Samsung robotic vacuum cleaner, the NaviBot, by uploading ...
Advertisers protest after Google changes European keyword policy
15 Sep 2010 | by Daniel Farey-Jones
in the vast majority of European countries including the major markets of France, Germany and Spain. Google ...
Brasso Gadget Care to target iPod generation
15 Sep 2010 | by John Reynolds
2.5m campaign to promote its Air Wick Christmas collection, using the strapline "Wrap your home ...
Public to choose winner of new YouTube Ad of the Year award
06 Sep 2010 | by Noelle McElhatton
themselves will choose the outright winner. Any ad that has run on YouTube, or was aired on TV ...
Gift website Prezzybox.com appoints agency for anniversary push
03 Sep 2010 | by Jennifer Whitehead
Prezzybox.com, the website that sells gifts ranging from G-strings made of sweeties, to air
The power of the crowd
24 Aug 2010 | by Nicola Clark
brands. This has been very successful in France, but has not translated so well to the UK market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
