Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign
20 Dec 2011 | by Rachel Barnes
." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...
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Barbour shells out on search ads to fight fakes
03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
in the UK, Belgium and France, complaining that eBay "directs its users to goods that infringe trademark law ...
Longchamp promotes latest collection with online drama
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
, luxury watch brand Cartier released a short film in collaboration with the French band Air, called ...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Fowler. Having had 200,000 visitors to its site in total before the (paid-for) video aired in March 2010 ...
Ann Summers 'sexy uncovered' by Goodstuff
09 Nov 2011
The ad will air on ITV2 during the finale of the series The Only Way Is Essex as the centrepiece of the retailer's new "sexy uncovered" campaign, which was conceived and negotiated by the media agency Goodstuff. The ad features a catwalk of the ten finalists of Ann Summers' nationwide search for a model to front its ...
Matalan 'snowglobes' by BBH
02 Nov 2011
The spot shows a family coming together at Christmas time and enjoying typical festive ?activities. However, all the action takes place inside a snowglobe and viewers see the characters rising from the floor and floating through the air, as if the globe is being shaken. The film was created by Andy ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
, Asos launched websites in the US, France and Germany, and plans to open five further country ...
Speedo embraces digital for 'unforgettable swims' campaign
16 May 2011 | by Ed Owen
The campaign has been developed by Iris. It will break across digital, press, retail and promotional, and has positioned the website unforgettableswims.speedo.com at its core. Online and press ads directing people to the site in the UK will be supplemented by activity in France, Germany ...
BrandAlley extends into beauty, home and travel
16 Mar 2011 | by Ed Owen
The online retailer, which counts News International as an investor, is supporting the product launches with a new campaign, created in-house. BrandAlley was launched in France in 2006 and claims to have six million members. The UK service launched in 2008 and has grown to two million ...
Bodyform brings back signature song
22 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Hygiene Products, said: "Despite the original adverts airing over 20-years ago, the iconic tune is still ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
