Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Paddy Power ad banned for being offensive to transgender community
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly pulled by broadcasters. Clearcast had originally cleared the ad for broadcast, but later changed its stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...
Think BR: Weird web culture is bigger than cheap LOLs
16 May 2012 | by Kate Miltner
of Never Gonna Give You Up floated through the air as people gleefully took pictures with Success Kid ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...
McDonald's to introduce Olympic happy meal promotion
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
announced a tie up with broadcaster Eurosport to produce and air a new show to document the CrossFit ...
Adidas 'Space Diver launch' by Creature London
27 Mar 2012
The pan-European campaign to launch the Adidas Originals Space Diver shoe (sold exclusively in Foot Locker) includes a TV spot that is running in the UK, Spain, France, Germany, Italy and the Netherlands. It is supported by a Facebook app, digital activity and a campaign website . ...
Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
and partnerships at Orange / France Telecom, said social TV activity generated "a lot of data". He said ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
in Geneva, six weeks into his tenure. In what is his first media interview, Bridge maintains an air ... other Yahoo! properties, including Germany, France, Brazil, the US and Japan, during the year. Yahoo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
