to remove filtersStaples readies pan-European social media push
12 Dec 2011 | by Matthew Chapman
, which include the UK, France, Italy, Germany and Spain. Staples will use social media to drive its ...
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Sir Stuart Rose: I'm going mobile
23 Dec 2011 | by Andrew McCormick
, why can't I buy Y?". There is also an element of 'finger in the air'. I have no idea what the take ...
Waitrose rolls out Christmas cooking 'how-to' videos
29 Nov 2011 | by Matthew Chapman
cookery-school chef Gordon McDermott advising consumers on preparing for Christmas. The clip will air ...
Global Radio to roll out regional daily-deal sites
15 Nov 2011 | by Maisie McCabe
local advertisers to on-air and online audiences,' said Mark Lee, managing director, regions, at Global ...
Matalan 'snowglobes' by BBH
02 Nov 2011
The spot shows a family coming together at Christmas time and enjoying typical festive ?activities. However, all the action takes place inside a snowglobe and viewers see the characters rising from the floor and floating through the air, as if the globe is being shaken. The film was created by Andy ...
Asos extends focus to men in global ad drive
14 Sep 2011 | by Nicola Clark
, Asos launched websites in the US, France and Germany, and plans to open five further country ...
Digital picture of Europe shows social media driving engagement
04 May 2011 | by Ed Owen
users and France with 42.3 million. The Dutch, while spending the most time online, also viewed ...
BrandAlley extends into beauty, home and travel
16 Mar 2011 | by Ed Owen
The online retailer, which counts News International as an investor, is supporting the product launches with a new campaign, created in-house. BrandAlley was launched in France in 2006 and claims to have six million members. The UK service launched in 2008 and has grown to two million ...
Starbucks, Mazda and Argos sign up for Facebook Deals
31 Jan 2011 | by Ed Owen and Andy McCormick
. The service will roll out in the UK, France, Italy, Spain and Germany today. Facebook Deals combines ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
