Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...
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Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
Zeebox plots first screen integration with TV manufacturers
27 Mar 2012 | by Sarah Shearman
and partnerships at Orange / France Telecom, said social TV activity generated "a lot of data". He said ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
in Geneva, six weeks into his tenure. In what is his first media interview, Bridge maintains an air ... other Yahoo! properties, including Germany, France, Brazil, the US and Japan, during the year. Yahoo ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...
Reed asks public to pick new TV ad
12 Dec 2011 | by Sara Kimberley
for the TV ad they want to be aired, out of a choice of six.
How creativity takes centre stage at Google
20 Oct 2011 | by Katherine Levy
positive response when it launched on YouTube that it decided to air its first-ever TV ad in America last ...
Orange 'what's your IQ?' by Ogilvy & Mather, France
19 Oct 2011
Ogilvy in France has created a Facebook app, called FPA (Favourite Profile Awards), which...and is accompanied by a TV campaign in France. ...
A Social Adventure: why events need social media
14 Sep 2011 | by Nicola Clark
When hip-hop stalwart Eminem asked fans at this year's V Festival to wave their lighters in the air, the majority of the crowd instinctively reached for their smartphones instead. From a distance, the thousands of beams of light in the sky created a similar effect, but also reflected a wholesale change ...
Philips plays with Grammy-winning orchestra in online work
07 Sep 2011 | by Sara Kimberley
Created by Tribal DDB Amsterdam, the campaign runs across 11 markets including the UK, USA, BeNeLux, Germany, France, Russia, Brazil, Argentina and India. Promoting the quality of the Philips audio range, the 'Obsessed with Sound' campaign across Facebook, Twitter and YouTube invites viewers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
