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A Social Adventure: why events need social media

When hip-hop stalwart Eminem asked fans at this year's V Festival to wave their lighters in the air, the majority of the crowd instinctively reached for their smartphones instead. From a distance, the thousands of beams of light in the sky created a similar effect, but also reflected a wholesale change ...

Philips plays with Grammy-winning orchestra in online work

Created by Tribal DDB Amsterdam, the campaign runs across 11 markets including the UK, USA, BeNeLux, Germany, France, Russia, Brazil, Argentina and India. Promoting the quality of the Philips audio range, the 'Obsessed with Sound' campaign across Facebook, Twitter and YouTube invites viewers ...

Deezer ready to take on Spotify with UK launch

will be, but in France a Premium subscription costs EUR4.99 and Premium+ costs EUR10.99 per month ... the business in France. Orange, the telecoms provider, has a minority stake in Deezer. The pair have a tie-up in France to provide Orange customers with mobile and internet offers which include Deezer's premium service ...

Text messaging raises £15.1m for Red Nose Day

for viewers to donate 5 for the airing of a documentary about the trek on 18 March. Further numbers were made available to donate during David Walliams' 24-hour panel show, and the airing of 'Famous, Rich ...

AOL buys Goviral for £61m

in the UK, Germany, France, Denmark, Sweden and Spain and its network includes more than 18,000 publishers ...

Starbucks, Mazda and Argos sign up for Facebook Deals

. The service will roll out in the UK, France, Italy, Spain and Germany today. Facebook Deals combines ...

Loyalty schemes to push mobile payments

, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...

Public to choose winner of new YouTube Ad of the Year award

themselves will choose the outright winner. Any ad that has run on YouTube, or was aired on TV ...

Google takes on Skype with launch of low-cost phone calls

Skype s prices in markets including the UK, France and Mexico and unlike Skype, it will not be charging ...

Channel 4 to kick off Paralympics coverage

The broadcaster is treating the London 2012 Paralympics as a defining moment, pledging to train and hire disabled presenters and produce 150 hours of live coverage of the Games. It will rebrand Channel 4 at the time of the Games and is promising the same level of on-air marketing that the BBC gave ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.