04 May 2012
| by Loulla-Mae Eleftheriou-Smith
KLM launched a campaign simultaneously with airline Air France, which is part of the same group ...
The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...
18 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter...to explore the space in Air New Zealand's premium economy cabin.
The ads use the straplines "Premium roominess" and "Premium relaxiness", but moves away from its usual marketing style of absurd humour.
Air ...
17 Apr 2012
Albion has created digital and print work for Air New Zealand....The ad executions take viewers directly into Air New Zealand's cabin, giving a first-person view of what travellers experience and how they can enjoy the space, whether flying alone or with a partner. ...
29 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The tour operator has appointed Affilinet, the specialist performance marketing company, to consolidate its European partner marketing programme with a simple and cohesive strategy across the UK, France, Germany, the Netherlands, Austria and Switzerland.
Gary Bicker, UK country manager at Affilinet, told ...
15 Feb 2012
Air New Zealand has launched its biggest Australian campaign in the past decade....The campaign, " Air New Zealand Presents: The Kiwi Sceptics " is an online reality show, created by Host and narrated by the comedian Rhys Darby.
Each episode documents the airline's attempts to convert four Australian "Kiwi sceptics". ...
02 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
Air New Zealand has released an online Cluedo competition challenging people to solve the murder...Air New Zealand has partnered with Hasbro, the toys and games company, to create an online version ...
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The game is centred on the murder of Air New Zealand's puppet mascot, Rico, at a party in his mansion ...
, Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention ...
01 Dec 2011
Sushma Sagar reviews Air New Zealand...behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain.
The central ...
suppose it makes perfect sense for Air New Zealand to have bovine main characters and it s quite cute ...
22 Nov 2011
| by Sarah Shearman
strategies for engaging with consumers online.
American Airlines and Air France are the carriers ...
21 Nov 2011
Air France Music is enabling fans to discover four brand new tracks by Charlotte Gainsbourg two...From 21 November, Charlotte Gainsbourg will put a first unreleased track online exclusively on Air France Music s Facebook page. The fans will be at the heart of the event: one by one, the three other ...
to her favourite spots in the English capital.
As a part of its earlier musical initiatives, Air ...
20 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
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On Monday, Virgin Atlantic called for the Air Passenger Duty (APD) to be increased on short-haul flights, proposing a 20 flat rate, in order to redress the disparity between APD charges on short- and long-haul air ...