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Axe 'the cleaner' by Lowe/Ponce

07 Feb 2012

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Hearst-Rodale harnesses Apple Newsstand to sample print launch

03 Feb 2012 | by Daniel Farey-Jones

, France, Spain and the Netherlands. ...

Rugby's first interactive app launched for RBS Six Nations

03 Feb 2012 | by Arif Durrani

:30 France 30-12 Italy Stade de France Sat 4 Feb 17:00 Scotland 6-13 England ... 16:00 Italy v England Stadio Olimpico Sat 11 Feb 20:00 France v Ireland Stade de France Sun 12 Feb 15:00 Wales v Scotland Millennium Stadium ...

Barbour shells out on search ads to fight fakes

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

in the UK, Belgium and France, complaining that eBay "directs its users to goods that infringe trademark law ...

Cadbury 'joyville' by Fallon

02 Feb 2012

Joyville is being positioned as a magical place where Dairy Milk is made.A TV spot, which airs from 3 February, promotes a new product, Cadbury Dairy Milk Bubbly. The ad is part of a 6 million campaign including TV, outdoor, PR, experiential and digital. As part of the campaign, Cadbury installed a ...

Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

influence, following last year's legalisation of the spirit in France after a nearly a century...The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

Mattel responds to calls for bald Barbie

23 Jan 2012 | by Nicola Clark

She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls

Careers: The business of one

20 Jan 2012 | by David Benady

With January wishful thinking still fresh in the air, the task of transforming our lives gets under way in earnest. Alongside healthy changes, marketers' New Year's resolution lists will probably include a vow to climb to the next rung of the career ladder - or, at least, to boost their profile ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

, or are finally about to introduce, their alternative to the MacBook Air. And many of them look and perform ...

Facebook cost per click drops in UK

16 Jan 2012 | by Daniel Farey-Jones

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per ... % between the third and fourth quarters, pushed up by a 100% increase in France. Actual figures for rates ...

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