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Mars kicks off its Euro 2012 ad campaign

The ad, created by Abbott Mead Vickers BBDO, was shown for the first time during yesterday's (15 April) FA Cup semi-final between Chelsea and Tottenham on ITV. It will air until 12 May, and between 27 May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ...

29 under 29: Not the usual suspects

won new business from L'Oreal, Mothercare and Air New Zealand, and launched a graduate recruitment ...

Cadbury 'goo dares wins' by Fallon

will air in the UK from January 2011 for 17 weeks, with a media plan including 30 second and 10 second ...

Generating Ideas: The theory of creativity

: While all participants thought this technique was effective in triggering ideas, some aired concerns ...

Loyal fans give power to 6 Music

At the time, music site Popjustice predicted that, because the station's listeners were prolific tweeters, music journalists and other 30-something media 'taste-makey' people, the public would 'be hearing a lot of people upset that their favourite radio station might be taken off the air ...

Hunger campaign asks Al Gore to take on plight of the starving

. The marketing campaign has already been running in Spain, France and the US and this month comes to the UK. So ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.