Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
's Funny video only two days before it aired. Given's most surprising revelation was the length of time ...
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PR Agency of the Year: The Red Consultancy
13 Dec 2011 | by David Singleton
: a Christmas carol played entirely through each element of the bottle - glass, air, beer ...
Caught up in politics
13 Oct 2010 | by Gemma Charles
The 'Big society' was undoubtedly the dominant theme running through David Cameron's first speech as prime minister at the Conservative Party conference last week. At the core of the idea, which got its first public airing in the run-up to the general election, is affording people greater control ...
Carbon-offset pioneer Responsibletravel.com changes CO2 strategy
20 Oct 2009 | by Gemma Charles
Boeing 747 in the air is never going to be environmentally friendly,' he says. He does warn, however ...
Alzheimer's Society to launch first awareness TV ad
19 Mar 2009 | by Ed Kemp
The ad, created by Red Bee Media, airs from 19 March and focuses on how women spend thousands of pounds on beauty products during their lifetime but rarely consider the implications of ageing on the inside'. The campaign adopts the style of a traditional beauty product ad and informs viewers that one ...
A taste for fusion marketing
23 Jan 2009
they were just promoting an ad campaign. Before it had even aired on TV, the epic had featured in double ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
