The Work: New Campaigns - UK
27 Jun 2008
Santo London has created 12 ten-second spots for Coca-Cola, called "The Unhuggables", that will air ...
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Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
information on certain matters, but retain an air of secrecy. Stewart-Allen agrees that a crisis is sometimes ...
FCUK names three more agencies for digital radio launch
17 Feb 2004 | by Jennifer Whitehead,
, the on-air strategy and station branding. TBWA\London, which handles FCUK's advertising, will create a ...
MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive
03 Sep 1998 | by ROBERT GRAY
at a UK Sainsbury s costs pounds 60 in France, pounds 53 in Germany, pounds 50 in the Netherlands ... meaningless, but the fact that VAT is not added to most food in the UK, whereas tax is added in France ...
FOR THE RECORD
03 Jul 1998 | by ALASDAIR REID
News Radio s LBC and News Direct stations. The package, which includes title sponsorship, on-air ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
should be quoted inclusive of air taxes. - General release Umbro Europe has signed Alan Shearer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
