Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...
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KLM launches nine-month Facebook initiative
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
KLM launched a campaign simultaneously with airline Air France, which is part of the same group ... The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ... such as the Barclays Cycle Hire scheme commonly referred to as 'Boris bikes' and the Emirates Air Line, a sponsored ...
Blighty launches the Great Blighty Ale Trail
18 Jul 2011 | by Maisie McCabe
, Stirling and Cambridgeshire. The campaign will not appear on air, but will be promoted by the Blighty ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...
Kingsmill butters up to Britain's Got Talent
15 Apr 2010 | by David Barros
LONDON - Kingsmill is launching an eight-week integrated off-air campaign around ITV's leading show
TUI in reversal of group marketing structure
14 Apr 2010 | by Alex Brownsell
's widely aired ads featuring the Redknapps, TUI is developing a more tightly focused media plan for its ...
Charles Tyrwhitt plans new brand positioning for 2011
25 Feb 2010 | by Matt Williams
, France and Spain, and also operates an online mail order service. The new flagship store on Jermyn ...
Valentine's Day battle heats up
10 Feb 2010 | by Joe Thomas
with featured lines. These include: Love is in the Air', You're The One That I Want', You're Still the One ...
BAA signs with Lufthansa for loyalty-programme partnership
27 Nov 2009 | by Alex Brownsell
Airlines, SWISS, Brussels Airlines, LOT Polish Airlines, Adria, Croatia Airlines, Air Dolomiti and Luxair ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
