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Loyalty schemes to push mobile payments

, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...

Air ambulance uses mobile to attract donations

LONDON - London's Air Ambulance has introduced a text-to-donate scheme to increase donations....the cost of the text message. Andrew Cameron, chief executive of London's Air Ambulance said: "Although ... to London's Air Ambulance". Messages are charged at 1.50 per text, of which 90p goes to the London's Air Ambulance, with the remainder going to the mobile network the message was sent from. London's Air Ambulance ...

Neolane adds MMS and Wap-Push mobile marketing

internet and makes offers to subscribers via Wap-Push. EMI Music France has added Wap-Push and MMS to its ...

Carphone Warehouse appoints Blueberry Wave for data analysis

to analyse data from its 4.5m mobile customers in France....), frequency and monetary value of Carphone Warehouse s customers in France. The results will be used to help the company, which is known as The Phone House in France, better understand its existing customers and aid ... mobile customer base in France that will enable us to further continue our strong growth in that country ...

Telesales most annoying marketing methods says survey

Telephone cold-calling is the most disliked method of direct marketing, with texts coming a close second as the most intrusive method of contacting consumers. The survey involved five main European countries: UK, France, Germany, Italy and Spain. All territories cited telephone marketing as the most ...

Cookson Precious Metals hires Datalytics for segmentation

The company, which produces gold, silver and platinum-based products for markets in the US, France, Spain and the UK, has asked Datalytics to develop a "buying propensity model" to meet customer purchase requirements. Datalytics said it was the first time it had conducted a B2B project, and expected the task ...

JCDecaux launches Bluetooth ads at Heathrow

director of JCDecaux Airport, said: "The long dwell times that are part and parcel of air travel make ...

Orange call centre waiting times up after broadband offer

Orange, owned by France Telecom, rebranded the Wanadoo broadband service at the beginning of June this year. At the same time, it launched an offer for customers on a mobile phone contract of £30 a month or more, giving them a free broadband connection. Although the former Wanadoo service centre is still ...

Wanadoo appoints Bright for rebrand

about 7.5m homes. Last year, Wanadoo's parent company France Telecom announced plans to rebrand ... that the rebranding programme will cost France Telecom more than £130m over the next 18 months. France Telecom ... as France Telecom considered its global marketing strategy. M C Saatchi, which held the account, had been ...

Fran Cosgrove fronts Lottery promotion for 11 88 88

, they will be texted six different National Lottery numbers for Saturday's draw. The spot first aired on Monday ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.