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KLM launches nine-month Facebook initiative

KLM launched a campaign simultaneously with airline Air France, which is part of the same group ... The activity, called 'The Travel Diaries' goes live today (4 May). It gives KLM's Facebook fans access to a series of films showcasing nine popular cities across the globe Buenos Aires, New York ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ... such as the Barclays Cycle Hire scheme commonly referred to as 'Boris bikes' and the Emirates Air Line, a sponsored ...

CREATIVE STRATEGY: Do the boring bits have to be boring? No, says Air NZ

burying yourself in your holiday novel or presentation notes. Well, Air New Zealand has decided ...

Loyalty schemes to push mobile payments

, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...

Clash-Media shuts UK trading operation

globally, including offices in the UK, the US, Germany, France and Scandinavia. The company launched ...

Brittany bids to update image with cinema ad

in both the UK and France, starting with a 30-second cinema ad from today.

TUI in reversal of group marketing structure

's widely aired ads featuring the Redknapps, TUI is developing a more tightly focused media plan for its ...

BAA signs with Lufthansa for loyalty-programme partnership

Airlines, SWISS, Brussels Airlines, LOT Polish Airlines, Adria, Croatia Airlines, Air Dolomiti and Luxair ...

Wunderman wins Lufthansa UK DM

allows passengers to earn Air Miles on Lufthansa flights, as well as through Lufthansa credit cards ...

Eurocamp targets hard-up families with UK breaks

" and experiencing "simple pleasures like waking up to birdsong in the open air". Eurocamp is targeting the short ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.