The campaign asks: "Can a car change a town?", and follows Claude, an actor from the village of Menton in Cote d Azur, France, who goes to Gisburn in Lancashire. He appears in 'Young', which was first seen during 'Coronation Street' on ITV1 last night. Other spots, planned and bought by OMD ...
The agency won the business after a pitch against undisclosed agencies. The account covers the major European markets, including the UK, Italy, Spain, France and Germany. Media duties for Piaggio were previously handled on a local basis. OMD, the incumbent in Piaggio's home market of Italy, did ...
respectively. Falls in spend are expected in France (down 7.1 per cent), Germany (down 7 per cent) and Italy ...
replaces Frances O'Neil, who left the managing director role in March. He will report directly to Caroline ...
The business includes the UK, where the corporate and investment bank spends around 4 million. The Havas-owned MPG is the incumbent on SocGen's corporate and retail divisions in France; OMD handles ... for SocGen's retail business in France, its biggest market. SocGen made a net profit of EUR2 billion last ...
The scheme will begin in France, although the group plans to roll it out to its operations across ... shares will be allocated to each of the 4,500 employees in France working in subsidiaries in which ... for at least two years to comply with French law. As the scheme is extended beyond France, it will be adapted ...
The three and a half minute spot will take over an entire ad break during ITV1 s Dancing On Ice this Sunday evening. It will showcase Jackson s most famous songs, and Jackson is claiming to be the first music artist to take over an entire ad break. The ad will air at 9.30pm on Sunday to promote ticket ...
Five has begun a consultancy period with staff and said that the changes could impact 87 of its 354 staff. Proposed changes at the broadcaster which, in common with other TV companies, has seen its ad revenues fall dramatically, include the merger of on and off air marketing into a new creative ...
of the challenges facing free-to-air broadcasters....programmes appealing to the maximum number of viewers in order for it to sustain its business as a free-to-air ...
The media agency UM London and sister outdoor specialist IPM has negotiated the media space to back a BBC TV special, hosted by the model Danielle Lloyd. Dangerous Love , presented by Lloyd and airing on 3 March, will discuss the early warning signs of domestic abuse and her own personal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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