MySpace and BBH launch interactive music videos
03 Dec 2009 | by Noel Bussey
will be aired on TV. ...
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Making print and digital work together profitably: paywalls and politics
12 Mar 2010
so far? Bringing the perception of value back to the magazine and taking it off free-to-air has ...
Sky Pub Sports calls pitch for direct marketing task
24 Sep 2009 | by Claire Billings
on airing events from The O2. ...
Ed Ling joins Mediaedge:cia as global business MD
24 Sep 2009 | by Anne Cassidy
replaces Frances O'Neil, who left the managing director role in March. He will report directly to Caroline ...
4Creative nets Sci Fi Channel's rebrand
18 Jun 2009
4Creative will act as the creative agency and production company on the integrated campaign, which will break early next month. The agency will work in partnership with Proud Creative, which is handling the on- and off-air graphic identity work, to develop and deliver the campaign. Its owner, NBC ...
ITV1 unveils big-budget branding campaign
09 Apr 2009 | by Ian Darby
, directed by Rupert Sanders with post-production by The Mill, will first air during Britain's Got Talent ...
Michael Jackson takes over ad break on ITV
06 Mar 2009 | by Ian Darby
The three and a half minute spot will take over an entire ad break during ITV1 s Dancing On Ice this Sunday evening. It will showcase Jackson s most famous songs, and Jackson is claiming to be the first music artist to take over an entire ad break. The ad will air at 9.30pm on Sunday to promote ticket ...
Channel Five to axe 25 per cent of its staff
05 Mar 2009 | by Ian Darby
Five has begun a consultancy period with staff and said that the changes could impact 87 of its 354 staff. Proposed changes at the broadcaster which, in common with other TV companies, has seen its ad revenues fall dramatically, include the merger of on and off air marketing into a new creative ...
ISBA Conference: Ofcom boss says ITV still has a future
04 Mar 2009 | by John Tylee
of the challenges facing free-to-air broadcasters....programmes appealing to the maximum number of viewers in order for it to sustain its business as a free-to-air ...
The Week: Sony Computer Entertainment reviews pan-Euro media
06 Feb 2009
include Germany, Italy, France, Spain and Australia. A decision is expected in May. Sony Computer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
