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Bakers creates TV soundtrack just for dogs

The Bakers Meaty Meals ad by DDB UK recreates 'The Italian Job' and features a pack of dogs re-enacting scenes from the film. The ad originally aired last summer with a soundtrack designed for humans. The new, remixed version, complete with additional high-pitched sounds that only dogs can hear ...

Foxy Bingo exposes all in new ad

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...

Why we're loving ... Grant Orchard, senior animation director, Studio AKA

. I'm really inspired by ... fresh air and a good walk. All my best ideas come when I'm walking ...

My Desk: Steve Henry

But you'll see three computers on the floor. Bloody computers. I've got a big PC desktop downstairs in another room, then I bought a laptop (1), which was too big to carry around, then a notebook (2), which was too slow, then an iPad (3), which was a laugh for a while, and finally a Macbook Air (4 ...

Soft Bowl 2012

for America. The huge emotion this ad evoked came as a breath of fresh air, reminding me of what a great Super ...

Cravendale unveils Muppets campaign

The 20-second spot aired last night (6 February) on ITV during 'Coronation Street', as part of Cravendale's tie-up with the release of 'The Muppets' film on 10 February. The ad by Wieden+Kennedy features Kermit the Frog and Pepe The King Prawn at a breakfast table. Kermit tells the Spanish prawn ...

Axe washes away the evidence

. The films were created by Lowe/Ponce Buenos Aires, directed by Rafael L pez Saubidet and produced ...

All about ... Global content deals

scheduling of big TV properties. - Once they're on air in the US, they're effectively available everywhere ...

Love is in the air at IPA

Stick on a Barry White track, slip into something comfortable and let adland smoothie Moray MacLennan make your Valentine's dreams come true.

The history of advertising in quite a few objects: 28 David Ogilvy's chateau

. "I am rich." Kenneth Roman, Ogilvy's biographer, suggests he chose to settle in France largely ...

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