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The history of advertising in quite a few objects: 28 David Ogilvy's chateau

02 Feb 2012

. "I am rich." Kenneth Roman, Ogilvy's biographer, suggests he chose to settle in France largely ...

Top Gunns: The Gunn Report 2011

02 Feb 2012

4 11= Del Campo Nazca Saatchis (Buenos Aires) 21 6 3 6 36 5 11 ...

Brand Health Check: Muller

02 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

-led ads, which had first aired in 2007. So, it was out with the campaign, out with the ad agency; TBWA ...

Charles Vallance: The web is stifling radicalism at a time when it is needed

02 Feb 2012 | by Charles Vallance

it seems to have had an opposite, almost sedative, effect. The incessant sharing and airing of ideas over ...

Editor's Comment: Welcome - Cameron's broadside merely a smokescreen

01 Feb 2012 | by Noelle McElhatton

on stage has vanished into thin air.

What marketers can learn from Barbie

01 Feb 2012 | by Nicola Clark

She's been a doctor, a vet, a UN ambassador, an air-hostess, a firefighter, a cashier and a film star. So far, however, toy company Mattel has resisted calls to create a bald Barbie to serve as a role model for young girls dealing with hair loss through illness. Jane Bingham and Beckie Supin, both ...

H&M unveils David Beckham's Super Bowl ad

31 Jan 2012 | by Sara Kimberley

The black and white ad, created in-house, features Beckham in his briefs and his armour of tattoos. He is featured modelling his white brief collection along to the Animals' song, 'Don't Let me be Misunderstood'. The 30-second spot, which will air during the second quarter of the Super Bowl on Sunday ...

Sky profits up 18% despite ad revenue drop

31 Jan 2012 | by Daniel Farey-Jones

dropped by 1% year on year during the second half of 2011 and its market share fell to 19.4% as free-to-air ...

Pernod-Ricard revives Absinthe with global campaign

31 Jan 2012 | by Sarah Shearman

influence, following last year's legalisation of the spirit in France after a nearly a century...The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

Focus on the message, whatever the medium

31 Jan 2012 | by Dr Nicola Murphy, River

Barrett, Honda UK, Superdrug, Weight Watchers (UK, France, Sweden, Germany, Belgium, Switzerland ...

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