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Unilever campaign celebrates feet, the 'unsung heroes'

30 Apr 2012 | by Maisie McCabe

. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ... by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

Procter & Gamble 'best job' by Wieden & Kennedy Portland

18 Apr 2012

will launch exclusively online to P G Facebook fans on 17 April. Shorter, localised versions of the spot air ...

Axe 'the cleaner' by Lowe/Ponce

07 Feb 2012

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign by Euro RSCG London will launch on YouTube on 1 February, before airing on UK channels ITV and Channel 4 at the end of the month. The activity will be supported by a Facebook game called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ...

Old Spice 'smell is power' by Wieden & Kennedy Portland

13 Jan 2012

", during the NFL NFC Divisional Playoff game on14 January. The four other spots will begin airing ...

Boots 'Christmas... brought to you by the girls' by Mother

08 Nov 2011

It debuted with a 60-second spot on ITV and Channel 4 during Emmerdale and Beeny s Restoration Nightmares . A series of ten- and 30-second versions will also air. The work was created by Mother and directed by Ric Cantor through Outsider. Elizabeth Fagan, the Boots marketing director, said: "Women ...

Febreze kicks off UK leg of global push

27 Jul 2011 | by Oliver Luft

Procter & Gamble (P&G) air freshener brand Febreze will launch the UK leg of its first global cross...of the air freshener brand. The idea for the new strategy, which moves away from the brand's comedic ... . Gary Coombe, global vice president of Air Care and Western European homecare for P G, said: "The ... the first time an air freshener brand had used "real people" to demonstrate a product's efficacy in this way ...

VO5 'haircare technology' by Euro RSCG London

08 Jul 2011

The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...

Andrex forced to flush 'unbeatably long' slogan

09 Feb 2011 | by Loulla-Mae Eleftheriou-Smith

The Advertising Standards Authority (ASA) ruled that the TV, poster and national press ad campaign, created by JWT, was misleading after it received one complaint from SCA Hygiene, which makes rival brand Velvet. The Andrex TV ad aired in spring and summer last year and showed a series of dogs of different ...

Old Spice Guy returns for new collection

28 Jan 2011 | by Loulla-Mae Eleftheriou-Smith

The ad, created by Wieden+Kennedy Portland, will air on US television on 7 February. Once again, Mustafa is seen standing in front of a shower, topless, with a towel wrapped around his waist. Mustafa explains that he is back to advertise the new campaign, which informs people "they or their man can use Old ...

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