to remove filtersReckitt Benckiser ramps up Durex global digital plans
28 Feb 2012 | by Sarah Shearman
before airing on TV. It is understood that the appointed agency will be Durex s first retained ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...
Axe 'the cleaner' by Lowe/Ponce
07 Feb 2012
Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
on these skills,' he says. Saunders cites the example of Air New Zealand's 'grab a plane' online promotion ... do there. About 150,000 people entered. The campaign aimed to change perceptions of Air New ...
Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
choral version of Air's 'Sexy Boy'. The attraction of the Excite spray is so much that the angels grab ...
Bodyform brings back signature song
22 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Hygiene Products, said: "Despite the original adverts airing over 20-years ago, the iconic tune is still ...
Starbucks, Mazda and Argos sign up for Facebook Deals
31 Jan 2011 | by Ed Owen and Andy McCormick
. The service will roll out in the UK, France, Italy, Spain and Germany today. Facebook Deals combines ...
Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...
L'Oréal Luxury launches major foray into online display with YouTube
17 Dec 2010 | by Sarah Shearman
The activity will feature YouTube homepage takeovers in the UK, France, Italy, Spain and Germany for five days. The takeovers will include different video ads for six of its fragrance brands, including Yves Saint Laurent, Armani, Lanc me, Cacharel, Ralph Lauren and Diesel. The campaign, which has been ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
. Having taken the characters off-air in 2001, Tetley subse quently received more than 10,000 requests ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
