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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Reckitt Benckiser ramps up Durex global digital plans

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Axe 'the cleaner' by Lowe/Ponce

Lowe/Ponce Buenos Aires has created an online campaign in Argentina for Axe shower gel (known

Durex campaign promises to help couples get in sync

The campaign by Euro RSCG London will launch on YouTube on 1 February, before airing on UK channels ITV and Channel 4 at the end of the month. The activity will be supported by a Facebook game called "How in-sync are you?". The campaign shows two turntables playing 'Let's Get it On' by Marvin ...

Trading places: this week's people moves

joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...

Old Spice 'smell is power' by Wieden & Kennedy Portland

", during the NFL NFC Divisional Playoff game on14 January. The four other spots will begin airing ...

Boots 'Christmas... brought to you by the girls' by Mother

It debuted with a 60-second spot on ITV and Channel 4 during Emmerdale and Beeny s Restoration Nightmares . A series of ten- and 30-second versions will also air. The work was created by Mother and directed by Ric Cantor through Outsider. Elizabeth Fagan, the Boots marketing director, said: "Women ...

VO5 'haircare technology' by Euro RSCG London

The TV campaign will air on ITV, Channel 4 and 5, Sky Media and E4 from July to the end of September. Print ads will appear in titles including Grazia, Heat, Glamour and Zest until August. ...

Airwick 'fresh air' by Euro RSCG London

Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.

BSUR Amsterdam wins £20m SCA task

, Nana in France and Nuvenia in Italy. SCA called a pitch for the account in October last year ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.