14 Sep 2011
| by Loulla-Mae Eleftheriou-Smith
Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m Christmas campaign
11 Jul 2011
| by Loulla-Mae Eleftheriou-Smith
Reckitt Benckiser (RB) is today launching a £3m marketing campaign to support its new Air Wick...and automatically activate its air-freshening mechanism.
National TV and press ads by Euro RSCG, supported ...
in the Air Wick".
The campaign is part of a 10m marketing spend by RB this year on the Air Wick brand ...
that it creates a while new category of air care.
"We believe the product will make simple motion detection air ...
29 Jun 2011
Euro RSCG London has created a 20 second TV ad for Air Wick to launch the brand's new aerosols.
01 Sep 2010
| by Sara Kimberley
its new Air Wick Christmas collection.
11 Sep 2009
| by Amy Golding
LONDON - Reckitt Benckiser plans to mount a major seasonal push for its air freshener brand Air...the strapline Start Your Christmas with Air Wick'. The campaign will coincide with the launch of the brand ...
21 May 2009
| by Noel Bussey
LONDON - BBH and Euro RSCG battle it out for Air WickReckitt Benckiser is pitting Bartle Bogle...of the pitch, Euro RSCG will continue to handle the Air Wick account on a global basis. The agency, which was already a roster agency working on business including Mr Sheen, Vanish and Air Wick, scooped the entire ...
23 Apr 2009
| by Nikki Sandison
LONDON - The UK's first television ad for the morning-after pill is to be screened tonight sparking outrage from some pro-life groups.
28 Jan 2009
| by Jane Bainbridge
to be 364m. The products covered in these sales figures are air fresheners for home or car use including ...
, innovation in this area is taking place, with recent models of Citro n's C4 coming with its own in-built air ...
is the sector's leading manufacturer. It added Air Wick Symphonia to its range last year, a plug ...
01 Sep 2008
| by Staff
LONDON - Air Wick is launching a new campaign to help promote the latest addition to its range, Air...The TV ad, part of Air Wick's 25m annual marketing push, breaks on 8 September and will be supported by a digital and point-of-sale push. The new product will also feature in the Reckitt Benckiser-owned brand's sponsorship of ITV1 soap opera Emmerdale. The campaign is by ad agency Euro RSCG. The Aqua ...
11 Dec 2007
| by Gemma Charles
LONDON - Tim Seager, the acting managing of Scottish & Newcastle (S&N), is leaving the UK business to head up the brewer's Brasseries Kronenbourg.
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