to remove filtersAppointment to view: what does $9.3bn adspend buy you?
08 Aug 2011 | by Sarah Johnson
. Fabric softener and air freshener brand Febreze, which is worth an estimated $1bn to the company ...
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Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
Tiger Woods dropped by Accenture following off-course revelations
14 Dec 2009 | by James Quilter
between France and Ireland. In the wake of protests by the Football Association of Ireland and fans ...
Are customer complaints on Twitter good for brands?
09 Dec 2009 | by Jennifer Whitehead
such as Twitter are making people more likely to air grievances about a company. This is backed up by experiences ... to air their grievances without even consulting the company concerned, so organisations need to respond ...
CBS cancels last Procter & Gamble soap opera
09 Dec 2009 | by Jacquie Bowser
'Guiding Light' earlier this year, which had been on air through radio and TV for 72 years. Leslie ... prices paid for advertising time sold closer to when TV programmes aired. Speaking at the UBS media ...
Dettol tops ranking of most motivating TV ads
03 Nov 2009 | by Daniel Farey-Jones
and pasting telephone numbers, articles and maps. Tesco - Hot Air Balloon Pick Up (The Red Brick Road). A ... 'mobile to see where he is. He says he's "just pulling in" then arrives in a hot air balloon. They load ...
BPI shifts €60m global perfume account to Carat
02 Nov 2009 | by Staff
Beaute Prestige International, which is owned by Shiseido, incorporates the Jean-Paul Gaultier and Issey Miyake ranges of scents. The account involves activity across 40 countries, with France accounting for the biggest share of spend of any individual country. BPI's perfumes are distributed ...
Impulse signs up The Saturdays for 'behind the scenes' campaign
12 Oct 2009 | by Jacquie Bowser
and backstage before a gig. This will first air on October 23. The campaign hub is a dedicated Facebook page ...
Publicis Groupe invests in global forum for women
03 Sep 2009 | by Staff
's forum is to be held in France in October and will feature speakers including the philosopher, AC ...
Catherine Zeta-Jones stars in mini film for Lux shampoo
22 May 2009 | by Nikki Sandison
including China Central and Fox to air the mini film, mostly during programmes about movies and celebrities ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
