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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Starbucks marketer Ian Cranna on changes at the coffee chain

is linked to the reorganisation, change is clearly in the air. Its new loyalty programme, for example ... , Habitat UK and France (2000-2004) - Trading manager and various roles at Starbucks in Seattle ...

How brands are innovating their way out of the 'squeezed middle'

at launch in January last year, despite its 9.99 price tag. Air Wick Odour Detect Launched: June 2011 The first air freshener with an electronic 'nose' was supported by a 10m marketing spend ... 's innovations are Air Wick Odour Detect - which releases a burst of fragrance if there is a rapid change ...

Reckitt Benckiser ramps up Durex global digital plans

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Sector Insight: Surface cleaning and care

://offlineHBPL.hbpl.co.uk/news/OKM/richedit/yilmaz.jpg" alt="" width="120" height="140" />Yilmaz Erceyes, air fresheners and surface cleaners business leader ...

Bourjois taps into London Fashion Week

Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

The most irritating ads of 2011

Alexsandr and Sergei present an air stewardess with a cuddly toy. It is not only dotcom marketers who ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

that only four UK names featured in Interbrand's top 100 brands. In comparison, France had seven on the list ... government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...

Sales agencies stake a claim to digital prize

on these skills,' he says. Saunders cites the example of Air New Zealand's 'grab a plane' online promotion ... do there. About 150,000 people entered. The campaign aimed to change perceptions of Air New ...

The Chinese are coming

they would 'always' consider a Chinese brand. The survey of 1476 people from the UK, France and Germany ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.